New trend of face cream can design: both minimalism and personalized customization

The Dual Revolution of Beauty Packaging Design

In today's increasingly competitive global beauty market, packaging design has become an important battlefield for brand differentiation. The latest industry observation shows that the design of face cream jars is showing two trends that seem contradictory but coexist harmoniously: minimalism and personalized customization. This phenomenon reflects the dual demand of contemporary consumers for beauty products that pursue both pure essence and unique expression, reshaping the $50 billion global skincare packaging market.

Minimalism: The Design Philosophy of Less is More

1. The market driving force behind minimalist design
According to the 2023 report by market research firm Beauty Packaging Insights:
-Consumer fatigue: 78% of respondents are tired of excessive packaging
-Environmental awareness: 63% of consumers believe that simple packaging is more environmentally friendly
-User experience: Simple design is easier to identify and use, especially favored by busy urban people

2. Three manifestations of minimalist design
(1) Simplification of Form
-Remove redundant decorative lines
-Adopting basic geometric shapes
-Monochrome or Two tone Color Scheme

Typical case: Aesop's amber glass jars have become industry benchmarks with their cylindrical design and monochrome labels.

(2) Material Purity
-Increased utilization rate of single materials such as glass and aluminum
-Reduce the application of composite materials
-Simplify surface treatment process (such as eliminating electroplating)

(3) Information refinement
-Reduce tag text by 40-50%
-Key information highlighted
-Replace some text descriptions with invisible QR codes

Minimalism is not about simplicity, but about precision, "explained renowned packaging designer Sarah Lin." Modern consumers want to obtain core information within 0.3 seconds, which requires design to do subtraction

Personalized customization: unique self-expression

1. Customized demand explosion
Euromonitor data shows that:
-The market size of personalized beauty packaging will reach 2.7 billion US dollars in 2023
-Growth rate of 18%, far exceeding the traditional packaging market
-Women aged 25-34 are the core consumer group

2. Customized implementation path
(1) Appearance customization
-Engraving services (names, anniversaries, etc.)
-Pattern selection (constellations, illustrations, etc.)
-Color combination (Pantone color card optional)

Typical case: Dior's "customized lettering face cream jar" service has driven the product premium to 30%.

(2) Function customization
-Capacity selection (travel/family)
-Texture Identification (Exclusive Label for Dry/Oily Skin)
-Ingredient label (customized based on skin test results)

(3) Digital Empowerment
-AR virtual makeup trial synchronized customized packaging
-APP connection enables DIY packaging patterns
-Linkage between NFT digital collectibles and physical packaging

Customization has shifted from luxury exclusive to mass market demand, "said Jean Dupont, Director of Packaging Innovation at L'Or é al." Digital technology makes mass customization possible

The fusion of two polar trends

Seemingly opposing trends, leading brands are achieving perfect integration through innovation:

1. Simplified base+customized elements "mode
-Keep the basic packaging simple
-Personalization achieved through replaceable labels, magnetic accessories, etc
-Typical case: Glossier's minimalist packaging+limited edition sticker combination

2. Modular design system
-Standardized tank body
-Decorative components that jar be freely combined
-Personalized solutions for on-demand assembly

3. Intelligent Interaction Design
-NFC chip embedded in minimalist tank
-Mobile phone touch triggers personalized content
-Dynamically display user exclusive information

The future winners will be brands that jar balance standardized efficiency and personalized experience, "said Wang Min, a beauty industry analyst at McKinsey." This requires a new supply chain thinking and design methodology

Response and Transformation of the Industrial Chain

New trends are reshaping the entire industry chain:

1. Transformation of packaging manufacturers
-Investment growth in flexible printing technology
-Modular production line transformation
-Construction of small-scale production capacity

2. Brand strategy adjustment
-Design Language System Refactoring
-Change in SKU management approach
-Establishment of consumer co creation mechanism

3. Retail terminal innovation
-Establishment of customized workstations in the store
-Virtual customization experience area
-Packaging recycling and remanufacturing services

The traditional packaging development cycle takes 120 days, but now we have compressed it to 45 days, "said Li Ming, chairman of a leading domestic packaging company." Quick response has become the core competitiveness

In depth analysis of consumer behavior

Why do consumers embrace two seemingly contradictory trends at the same time?

1. The duality of identity recognition
-Minimalism: Highlighting a rational and mature self-image
-Personalization: Expressing unique and innovative personality traits

2. Differentiation of usage scenarios
-Prefer minimalist design for home use
-Social sharing tends to express individuality

3. Evolution of Value Pursuit
-Emphasis on intrinsic quality (minimalism)
-The desire to express oneself externally (personality)

Psychological research has shown that this "contradictory unity" consumption behavior is becoming increasingly common among modern consumers, reflecting people's multidimensional self-awareness needs.

Challenges and Solutions

1. Cost control challenges
-Solution:
-Standardized component sharing
-Digital pre production system
-Regional centralized customization center

2. Supply chain complexity
-Solution:
-Blockchain traceability management
-Distributed Production Network
-Intelligent inventory system

3. Sustainability balance
-Solution:
-Detachable design for easy recycling
-Application of environmentally friendly customized materials
-Packaging as a Service Business Model

The biggest challenge is not technology, but a shift in mindset, "emphasized Maria Chen, President of the International Packaging Association." We need to shift from 'production packaging' to 'design experience systems.'

Future prospects

Based on current developments, industry predictions:

1. Short term (1-2 years)
-Customized services penetrate from high-end to mass market
-Minimalist design becomes the fundamental threshold
-Combining environmentally friendly materials with customization

2. Mid term (3-5 years)
-AI assisted personalized design popularization
-Application of 4D Printing Technology
-Visualization of the entire packaging lifecycle

3. Long term (over 5 years)
-Automatic adaptation packaging for biometric recognition
-Molecular level personalized packaging materials
-Blurring the boundary between packaging and products